Starwood Hotels and Resorts wanted to reach out to travel agents and provide training that would be useful for them and contain appropriate elements about Starwood. They provide the training free in exchange for collecting information about the person and sending marketing messages to them monthly.

InterCom created a web-site to gather the information and manage and track the training information. We also used the database of travel agent names to send the marketing messages to the people who opt-in. Over 14,000 travel agents have registered on the site.

At the end of the first year of operation, there are four courses available and two in progress, designed and developed by InterCom.